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We went directly to entrepreneurs and social media experts and asked how smaller brands can make a dent in a social media landscape that’s always teeming with content.nbsp Adam Hayes, Ph.D., CFA, is a financial writer with you can try here 1543 years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and behavioral finance. Adam received his master's in economics from The New School for Social Research and his Ph.D. from the University of Wisconsin-Madison in sociology. He is a CFA charterholder as well as holding FINRA Series 7, 55 63 licenses. He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem. Most businesses are data-driven, but social media isn’t a set-in-stone science. For example, you can scroll by an ad that has a picture of a huge scoop of melting chocolate ice cream topped with a mound of whipped cream. You may not think twice about it, but three days later, you may stop by Baskin-Robbins because you were craving a scoop of chocolate ice cream. Social media can contribute to the buyer’s decision-making process like that.